Luxery Organic Eco Friendly Sustainable Haircare

Sustainable Wild Beauty

Into The Wild

From the sun-drenched hills of Southern California, heading north to the remote regions of British Columbia, and across the wild sea to the warmth of Sri Lanka - we have searched the globe seeking the natural world’s most unadulterated and sustainable ingredients, selecting those with abundant, time-tested benefits for both hair and scalp health.

Organic Italian Luxery

Organic Way (Oway) is the world's first professional organic hair color, care and styling line with biodynamic, organic and fair trade ingredients. Our green chemists hand select the highest quality formulations to achieve professional results without the use of common salon toxins.

Less is More

New Wash cleans without detergents – better for your hair and scalp, and 100% biodegradable to protect wherever the water from your shower ends up. Our product line is purposefully lean, growing only for good reasons.